Hi, I’m Yassine Essaadi.
I have now been working as a freelance since April 2012, first in parallel with my last year of studies then full time since May 2013. I have thus had the opportunity to carry out numerous assignments with various clients ( B2B industry, news site, startup, e-commerce sites, etc.), mainly for search Engine Optimization (SEO), but also for Paid Search (Google AdWords campaigns), email campaigns, site monetization internet, community management consulting, etc.
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Keyword analysis and research, sectoral and competitive audit, technical and editorial audit, local SEO, SEO for Google News (Google News), web writing, acquisition of links (net linking), etc.: I support you on all your SEO issues. If you want to develop your visibility on the web, do not hesitate to contact me.
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When I work with a new SEO client, I usually take the following steps. However, the job of an SEO consultant consists of providing tailor-made work to each of its clients, and the service may therefore vary according to your needs and the level of SEO maturity of your business. Please don't hesitate to contact me so that we can discuss it directly.
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KEYWORD ANALYSIS AND RESEARCH
This involves determining the keywords on which to position your site as a priority, based in particular on your customer knowledge, the keywords on which your site is already positioned, those on which your competitors are positioned, the search volume of these keywords, and their commercial relevance, etc. A visibility study can then be carried out, in order to analyze your visibility by keyword category, identify the most visible competitor sites, the semantic opportunities to exploit, etc.
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SEO AUDIT
An essential step, the SEO audit essentially focuses on three aspects: technique, content, and popularity (netlinking). Its objective is to identify all the obstacles to good referencing of your site and the optimizations to be put in place, both technically and editorial. It gives rise to concrete recommendations and an action plan with priorities.
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SEO SUPPORT
Once the SEO audit has been carried out, I will support you in setting up SEO optimizations on your site: discussions with your service provider or your team on the establishment of technical recommendations, support in setting up editorial recommendations (title, meta description, content writing, and optimization, etc.), net linking (external links to your site), training if necessary.
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MONITORING AND REPORTING
In parallel with SEO support, I set up positioning monitoring on the keywords we have selected, in order to monitor the evolution of your visibility (and that of your competitors): number of keywords in the first position, top 3, the first page of Google search results, etc. I also suggest setting up a personalized report (on Google Data Studio) with the traffic and conversion data of your site. This report is based on your data from Google Analytics, Google Search Console (ex-Google Webmaster Tools), and other possible data sources, and updated automatically, in order to monitor the results of the SEO actions implemented. But the best option that all my clients get access to a personalized dashboard( leading software using login and password) where they can track all the improvements, monitoring, and rankings of their keywords, getting access to daily reports.
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Paid Search
Google AdWords, Bing and other platforms allow you to distribute your advertising to targeted customers. they offer you your products or services for sale according to a series of keywords chosen by your freelance ppc expert. Another advantage over many other ad formats is that you only pay when a user clicks on your ad. You risk no bad surprises because you and I together define an amount per day and per click not to be exceeded.
SEO
What is needed above all is to bring your site out of the shadows, present it to Internet users in its best form in order to arouse their interest and retain them.
If your site is built in a smart way, you will limit the risk of bounces and your notoriety will be enhanced.
As a freelance SEO, I offer you different techniques to improve your visibility and your position in search engines.
Do not hesitate to consult my service page to discover the services that I offer you.
SOcial Media
​As part of the implementation of a digital strategy, advertising campaigns on Facebook or other social media platforms such as LinkedIn, Twitter, Instagram..offer significant potential for visibility, traffic, and lead acquisition. Take advantage of the power of the Facebook social network to strengthen your web visibility and generate qualified contacts in your catchment area.
Remarketing
This is a digital marketing process aimed at delivering a number of advertising messages based on what seems to have interested the Internet user, after analyzing their behavior on a given web page. Note that this practice is mainly used by websites which have the necessary tools for its effective implementation. This technique therefore effectively improves the conversion rate of an online service provider, despite the fact that the potential customer visits another website.